The British Council APPG report “Influence and the Integrated Review: Opportunities for Britain’s Global Vision” calls for a soft power strategy to be at the heart of the integrated review so as to allow the UK to capitalise on the opportunities presented by this wholesale examination of the UK’s foreign, defence and development policies and capabilities. The report highlights the importance of operational independence for the UK’s soft power assets, as well as the need for a long-term funding strategy that protects soft power institutions from the chilling effects of Covid-19.

The report surveys the UK’s soft power assets and capabilities, places this in context of increased global competition for influence and attraction, before outlining the opportunities for Global Britain.

The APPG would like to thank all of those who submitted evidence to the inquiry. If you have any questions about the inquiry and report please contact or

Note: This is not an official publication of the House of Commons or the House of Lords. It has not been approved by either House or its committees. All-Party Parliamentary Groups are informal groups of Members of both Houses with a common interest in particular issues. The views expressed in this report are those of the group.