The British Council APPG report ‘Opportunities for Global Britain’ calls for an ambitious, sophisticated and well-funded soft power approach to enable the UK to capitalise on the significant global opportunities for UK trade, diplomacy and leadership over the next decade. 

The report sets out a comprehensive geographic analysis of the opportunities and the interventions that will be key to realising HMG’s Global Britain ambitions. It also highlights an increasingly competitive geopolitical climate in which other leading nations are giving greater prominence to soft power strategies, encouraging the UK to act now to avoid long-term loss of influence and attraction. 

The APPG would like to thank all of those who submitted evidence to the inquiry. If you have any questions about the inquiry and report please contact or 

Note: This is not an official publication of the House of Commons or the House of Lords. It has not been approved by either House or its committees. All-Party Parliamentary Groups are informal groups of Members of both Houses with a common interest in particular issues. The views expressed in this report are those of the group.